Apple

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Apple

Positives

A series processor
Pioneering technologies
Design improvements
Financial history
Quality craftsmanship
Independent technologies
New consumer-based software
Sales index
Monopoly operating system
Wide range of application
Accessibility
Update frequency
Brand awareness

Negatives

Price
Low quality-battery index
Limited sharing
Itunes and Appstore fees
Service and spare parts fees

Apple’s first steps

April 1, 1976 was an important day for Historic technology. Steve Jobs and Steve Wozniak’s interest in technology and the start of a half-day job at Hawlett-Packard were the first steps of a turning point in technology history, although it did not seem important at the time.

Wozniak’s exceptional talent and computer knowledge, and Jobs ‘ computer skills and knowledge of superior marketing strategies were all complementing these two friends in this field.

On April 1, 1976, they founded the Apple company in the garage of jobs ‘ house, taking Ron Wayne, the third founder of Apple, among them. Their first computer was the Apple I with the MOS 6502 processor, which Wozniak built using the capital he had provided through his efforts. Jobs, who took his first prototypes to a local computer store, managed to get 50 computer orders thanks to his sales ability, and Apple started its business life with this order.

The genius who left to return

The team that launched the Apple III with big dreams ran into an unexpected problem. Thousands of Apple III recalls were called because of a hardware failure, which caused an overheating problem and damaged it. However, even this problem could not prevent Apple’s success, and on December 12, 1980, the Apple company went public and achieved a record share capital.

Steve Jobs, who suddenly found himself at the helm of a giant company, thought the company needed a manager with commercial qualifications. To John Sculley, who was head of Pepsi at the time, he said, “Do you want to sell sugary water for the rest of your life, or do you want to change the world by coming with me?”he took up an offer he couldn’t resist. On top of that, John Sculley became head of Apple in 1983.

Although things started well with the new management, Sculley over time was unable to keep up with jobs ‘ unorthodox way of management and product development. A power struggle ensued within Apple, and Sculley called for the resignation of Steve Jobs in 1985.

Jobs, who is more than 30 years old and was forced to leave Apple, founded his own, and founded the company NeXT Software in the same year, once again gözterdi superior zakesini. In 1986, together with George Lucas, he founded Pixar Animation Studios with $ 10 million in capital.

Apple Era Without Jobs

Although the company pursued product-based policies, the company went through painful periods resulting in a series of downsizes, with Sculley taking over. During this period there were two product lines that the company relied heavily on: the text-based Apple II series and the Macintosh with a graphical user interface.

Although Sculley wanted to finish the Apple II series, he did not give up on the financially very successful product line, and with the advent of the Macintosh, the Apple IIGS with mouse-controlled graphical user interface were released.

At this time the Macintosh series flourished and continued its life with many different models, each successful. The company was successful in the 1987-89 period, although it achieved sales figures exceeding $ 2 billion, by 1990 there was only a profit of $ 10 million, and there was a serious mismatch in sales-to-profit ratios. Apple’s tactic of marketing high-end products with high price tags had become unworkable due to competitive conditions in the computer market.

During this period Sculley had one of his most successful projects and, together with Sony, spawned the PowerBook series, the portable computer of the first.  The trackball, used for the first time on a portable computer, fascinated users. The PowerBook, which achieved great success, reached a sales figure of $ 1 billion in one year.

Jerky era

By the 90s, Microsoft was becoming a very serious competitor to Apple. Microsoft’s marketing strategy has caused Apple to become quite wound up in marketing. In this period, Windows 3.0 with the great success in the face of Microsoft Apple, different markets for different hardware, but not very different and consumers are not very satisfied with the models presented.

Apple’s failure in product development and management during this period, and its stubbornness in power PC-based processors, created a significant disadvantage in the face of Windows operating system PCs. For Apple, which also lost its corporate customers to Microsoft, the entry into the 90s was pretty bumpy.

Apple, which managed to surpass this unfortunate start with the PowerBook, introduced its massagepad 100 tablet computer to consumers in 1993 with the goal of advancing its success in portable computers.

After this period, Sculley was replaced by different names as head of the company, but none were successful in overcoming this painful period.

And The Return Of Jobs

Despite all the efforts, Apple was continuing to bleed. Mac OS, which is starting to lag behind the era, will replace the next-generation operating system development efforts did not give much hope. Microsoft’s successful operating system in particular was the biggest obstacle to Apple.

Amelio, who was in charge of the company at such a time, made an unexpected move, severely cutting product development budgets. As the next generation of operating system work continued, Mac OS 8 had begun to work on it. For the next generation operating system, Apple, which had been on Windows NT for a short time, then decided on Steve Jobs and his company NeXT in 1996. By the end of the same year, Steve Jobs was returning again to take his place on the Apple board.

A year after Steve Jobs joined the board, Gill Amelio and Ellen Hancock, Apple’s chief executives, left the company and Steve Jobs took over as interim chief executive officer.

With its distinctive style and capabilities, Jobs started a complete restructuring within Apple, taking a successful step and opening the first online Apple Store. Apple’s first product launch was the iMac, a modern-looking “all-in-one computer” launched in 1998. the iMac sold exactly 1 million units in one year.

For Apple, which clinched this success with the iBook in 1999, with Steve Jobs, a golden age had begun that could not be fronted. In March 2001, Mac OS X 10.0 Cheetah was introduced.

Apple’s golden age…

While Steve Jobs was dealing with all this, he was also having problems with his daughter, whose emotional ties never improved and who was separated from his wife. The fact that his daughter, who had an extreme interest in music, was constantly walking around with a Walkman and headphones, caught jobs ‘ attention and said, “I’m going to put the music in your pocket”, and the iPod was actually taking its first step ideologically.

Apple officially entered the music player market with the iPod in the last quarter of 2001. the iTunes software included with the iPod helped the user to match their music between the computer and the iPod. The iTunes Store, an online store, met with music lovers in April 2003.

Apple, which along with the iTunes Store became the owner of the world’s largest music market, soon had the feat of selling 10 million songs. The iTunes Store, a highly profitable investment for Apple, also made the iPod the most popular music player.

With jobs becoming the head of the business, Apple, which is making internet investments as well as software and hardware products, has entered the most successful period in its history by getting more than enough to pay for all of these initiatives.

The Birth Of The IPhone, Which Inspired Smartphones

Apple took its first step towards becoming a consumer electronics company, not just a computer company, with the iPod in 2007. This process, along with rumors that Apple was developing the phone, eventually culminated in the release of the iPhone in 2007. the success of the iPhone has not only surpassed the iPod, it has changed the understanding of the smartphone forever. another success of the iPhone for Apple was the App Store, and more than 10 million iPhone applications were downloaded from the App Store within the week it opened.

And The First Tablet

Not content with the iPhone in consumer electronics investments, Apple created a new consumer electronics revolution with the iPad in 2010. Apple, which shaped the tablet market with the iPad, has made tablets a big Sunday and has become the leader of that market.

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